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Guides

Practical guides for local trades and independent businesses: getting found, winning reviews and turning searches into calls.

Accessibility guide for your website

What the law says, the text and button sizes Apple and Google design to, and a two-minute check you can do on your own site.

Updated 4 November 2026

TAGS · WEBSITE ACCESSIBILITY · READABLE TEXT · OLDER CUSTOMERS

How to get your business recommended by ChatGPT

We asked ChatGPT, Google’s AI and Gemini to recommend Hertfordshire trades, and found five things that decided their answers.

Updated 2 November 2026

TAGS · CHATGPT RECOMMENDATIONS · AI SEARCH · LOCAL BUSINESS VISIBILITY

How to get more Google reviews for your business

How to ask customers for Google reviews within Google’s rules: get your review link, ask every customer, reply to every review.

Updated 2 November 2026

TAGS · GOOGLE REVIEWS · REVIEW REQUESTS · CUSTOMER TRUST

How to rank higher on Google Maps

Google ranks local results on relevance, distance and popularity. Here is what a local trade can change on its Business Profile, and what it can’t.

Updated 2 November 2026

TAGS · GOOGLE MAPS · LOCAL SEO · GOOGLE BUSINESS PROFILE

What makes a good website for tradesmen

Consumer bodies tell homeowners what to check before hiring a trader. Here is how a trade website can answer each check.

Updated 2 November 2026

TAGS · WEBSITES FOR TRADESPEOPLE · CUSTOMER TRUST · WEBSITE ENQUIRIES

Is your website mobile friendly? A 5-minute check for trades

Seven checks you can do on your own phone in five minutes, and what to fix first.

Updated 2 November 2026

TAGS · MOBILE-FRIENDLY WEBSITES · TAP-TO-CALL · WEBSITE SPEED

Output Loop

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Serving independent local businesses across Hertfordshire and the UK.

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